Overview

Kerry Foods, part of the Kerry Group, engaged with The Smart Group to help execute the rollout of a highly engaging, colourful and creative Kerry Foods story across all of their sites.

Kerry Foods wanted to bring to life their company personality in a consistent and relatable way, whether working in or visiting a dairy site in Ossett, West Yorkshire or a meat site in Shillelagh, Co. Wicklow.

The Smart Group Team firstly took time out to familiarise themselves with the Kerry Foods Toolkit and visuals before carrying out site surveys. During site surveys, photographs and measurements were taken of all areas ranging from Reception to Production Facilities. The team then created visuals from the photographs with proposed visuals of different branding elements from the Toolkit in place. The signage materials were also included depending on the area and surface. Materials ranging from PVC lettering and wrapped story boards to Vinyl Window Graphics and Di-bond external signs were used.

Once everything had been approved by Kerry Foods, The Smart Group team produced and fitted everything onsite, sometimes even fitting over weekends so as not to disturb production facilities.

“With ever increasing multiple site visits from customers and other stakeholders it became even more pressing to have a consistent brand image across the business. We wanted to create an environment that engages our colleagues and helps them to live and breathe our Purpose, Vision and Values. One that celebrates the great food we produce and ensures that everyone knows and understands the high standards we work to - and why we believe in them. A lot of hard work went in to creating the toolkit over a number of months and it’s so exciting to see The Smart Group bringing it to life across our manufacturing sites and office locations”

Jacqueline Ryan, Internal Communications and Employee Engagement Advisor at Kerry Foods.