Brand Development Broadland's Luxury Home Scheme

Lisney are the selling agents for O’Flynn Construction’s luxury new homes scheme called Broadlands, in Killiney, South County Dublin. The Smart Group were appointed marketing partners for this project after providing some creative and original ideas regarding how to brand and market the parkland development.

The objective was to lure residents from the area to back to the area and offer residents a rare opportunity to enjoy a vibrant and luxurious lifestyle whilst focus on the special features of these stunning new luxury homes.

What We Did
  • Graphic Design
  • Print Media
  • Signage
The Approach

Our creative team wanted to incorporate a contemporary and modern theme with an iconic twist, given the location of the development in Killiney is an area with bustling heritage and prestige. The logo concept was based on the Killiney Obelisk, located at the top of Killiney Hill, a view point over the surrounding areas which was the perfect visual that would be instantly recognised.

Brand Development Broadland's Luxury Home Scheme
Brand Development Broadland's Luxury Home Scheme
Brand Development Broadland's Luxury Home Scheme
Brand Development Broadland's Luxury Home Scheme

Duties included designing a primary logo for the Broadlands development, as well as undertaking the design and production of all marketing collateral, including on-site signage and hoardings, brochures, newspaper, and digital advertising, as well as designing and managing the website for the development. Our retail technology team also developed the CGI and 3D floor plans for the development which were created to highest spec.

What The Client Said

We found The Smart Group team to be very efficient and easy to deal with. They have strong design skills, and take instructions and feedback from agents and clients with great accuracy. The Smart Group team were reliable, and all required materials were made available well before deadlines. Their assistance played a significant part in successfully bringing this project to the market.

Frank McSharry
Divisional Director, Lisney Real Estate

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