Canadia Rebrand

Canadia are Irelands leading Wood Flooring company, distributing their outstanding range of wood flooring products in over 400 dealers nationwide.

Canadia wanted to create a new brand identity and experience for their customers with the development of a new showroom, new logo and refreshing their overall identity. The Smart Group were appointed Marketing Partners in this process to bring their ambitious plans into reality.

What We Did
  • Graphic Design
  • Signage
  • 3D Design
  • Project Managment
  • Print Media
The Approach

The objective of the revamp was to improve and modernise the brand in the eyes of customers and create a much stronger experience when people visited Canadia’s showroom in Dublin. The project consisted of interior and furniture design, internal and external branding, marketing collateral and overall project management.

The Smart Group team developed a whole suite of creative options by researching the market, developing strategy with the client and analysing the competitive environment to determine the best opportunities. Once approved by Canadia, our creative team got to work on the concept, design and execution.

Canadia Rebrand
Canadia Rebrand
Canadia Rebrand
Canadia Rebrand
Canadia Rebrand
Canadia Rebrand
Conclusion

This project resulted in the creation of an incredibly impressive new showroom and a fresh modern brand. Canadia will now look to roll out this new identity to the dealers nationwide with the support of The Smart Group acting as Brand Guardians.

The Smart Group will work with Canadia to copper fasten their position as brand leaders in Wood Flooring. The Smart Group pride ourselves on building trusted partnerships through successful marketing execution.

testimonial
What The Client Said

The Smart Group were a vital partner in bringing our new identity to life. Throughout this project Tom and his team have worked very hard to create something memorable. They have always behaved honorably and with no shortage of creativity. We are delighted to have our fabulous new showrooms and identity which put us in a great place for 2018 and beyond. We look forward to working with The Smart Group in the future and I would recommend anyone looking to change the direction of their companies’ brand to talk to them today.

Charlie Hamilton
Managing Director, Canadia Wood Flooring

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