Caterpillar Brand Partnership

Finning, the world’s largest Caterpillar dealer, provide parts and services for equipment and engines to various industries including construction, forestry, mining, petroleum and many more. Finning Ireland approached The Smart Group to partner with them on a number of brand activations. They wanted to maximise their marketing budget whilst ensuring the Caterpillar brand reached ultimate brand exposure.

What We Did
  • Graphic Design
  • Print Media
  • Promotional Merchandise
The Approach

The Smart Group collaborated with the Finning Ireland marketing team on many key projects including machine reconditioning POS, large format signage for the Finning Ireland internal wall of fame and local dealer promotions. Marketing collateral included dealer contact directories and handover brochures that highlight the highest safety, health, and environmental standards. Other duties included promotional flyers, wall planners, letterheads, business cards and additional signage.

Caterpillar Brand Partnership
Caterpillar Brand Partnership
Caterpillar Brand Partnership
Caterpillar Brand Partnership
Caterpillar Brand Partnership
Conclusion

As a result, Finning Ireland were delighted with the creativity, high quality, and overall execution of all projects. The Smart Group now act as an extension of their marketing team and are always on hand to provide advice to ensure all projects are executed with successful completion.

testimonial
What The Client Said

I am delighted to recommend James and the team at The Smart Group. They provide excellent advice and direction on maximising and optimising my available marketing budget. Key to their offering is a personal customer service and an ability to interpret and bring to life a brief or an idea. Consistently, The Smart Group apply creativity, flair and innovation to their work for Finning. In a busy working environment rapid turnaround of proofs and interpretation of ideas is key and The Smart Group excel in this respect. The team there are responsive, attentive and a pleasure to deal with. We are extremely happy with the service that The Smart Group provide.

Enda Eiffe
Construction Equipment Business Unit Manager - Ireland, Finning Caterpillar

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