Kerry Foods – Site Rebrand
Kerry Foods, part of the Kerry Group, engaged with The Smart Group to help execute the rollout of a highly engaging, colourful and creative Kerry Foods story across all of their sites.
Kerry Foods wanted to bring to life their company personality in a consistent and relatable way, whether working in or visiting a dairy site in Ossett, West Yorkshire or a meat site in Shillelagh, Co. Wicklow.
- Print Media
- Project Managment
The Smart Group Team firstly took time out to familiarise themselves with the Kerry Foods Toolkit and visuals before carrying out site surveys. During site surveys, photographs and measurements were taken of all areas ranging from Reception to Production Facilities. The team then created visuals from the photographs with proposed visuals of different branding elements from the Toolkit in place. The signage materials were also included depending on the area and surface. Materials ranging from PVC lettering and wrapped story boards to Vinyl Window Graphics and Di-bond external signs were used.
Once everything had been approved by Kerry Foods, The Smart Group team produced and fitted everything onsite, sometimes even fitting over weekends so as not to disturb production facilities. The Smart Group ensured that the project was executed to the highest standard which resulted in the Kerry Foods rebrand being a complete success.