Pendulum Summit 2020
In recent years, the Pendulum Summit has become one of Ireland’s most iconic business gatherings. Attracting over 8,000 attendees to Dublin’s Convention Centre, the Summit has hosted world-renowned speakers including Richard Branson, Lord Sugar, Bear Grylls and Tony Robbins.
The organisers’ ambition is to deliver a world-class event. Outstanding branding and marketing materials are a key aspect of this and that’s why The Smart Group was chosen to produce the Summit’s creative design, print media and promotional merchandise.
- Event Identity & Branding Conceptulisation
- Graphic Design
- Print Media
- Promotional Merchandise
To ensure the biggest possible impact, The Smart Group delivered a 360º campaign that delivered a consistent message from the largest outdoor poster to the smallest promotional pen. Event advertising concentrated on web banners, social media videos and posts supported by newspaper ads and billboard advertising. Branding within the venue itself was equally ambitious. Everything was taken into consideration from large format signage, podiums, banners, escalators, pull-up stands and backdrops to brochures, notepads, pens and umbrellas. The Smart Group was responsible for creating all of these and ensuring they were both impactful and consistent.
Our job is to transform a big idea into a brand that excites speakers and attendees alike. Therefore we were very gratified that the client believed The Smart Group had gone far beyond simply answering the brief…