Pendulum Summit Brand Activation

The Smart Group were appointed the Official Marketing Partner of the Pendulum Summit, the world's leading business and self-empowerment summit annually.

With over 7,000 attendees, Individuals, entrepreneurs, and businesses travel to the iconic Convention Centre Dublin.

The Smart Group also supported this partnership through strategic marketing solutions including creative design, print media and promotional merchandise.

What We Did
  • Graphic Design
  • Signage
  • Print Media
  • Promotional Merchandise
The Approach

The Pendulum Summit Committee sat down with The Smart Group to determine a strategic brand activation required to maximise this opportunity and gain total exposure on the day. From the conception and design right though to execution of the project. There were two phases to be considered, the pre-event national campaign and the event day itself.

Pendulum Summit Brand Activation
Pendulum Summit Brand Activation
Pendulum Summit Brand Activation
Pendulum Summit Brand Activation
Pendulum Summit Brand Activation
Pendulum Summit Brand Activation

The pre-campaign focused heavily on digital content design from website banners, social media videos and posts. This was supported by newspaper ads, billboards, and bus advertising around the city.

When reviewing what branding was required for the event The Smart Group wanted to ensure that the brand fundamentals where consistent with the theme ‘Breakthrough to Brilliance.’ With a world-renowned speaker line up including key note speaker Sir Richard Branson, the branding also needed to reflect the strong, powerful, and inspirational tone of Ireland’s largest summit.

The branding consisted of large format signage, podiums, banners, escalators, pull up stands, backdrops right through to marketing collateral and promotional items such as brochures, notepads, pens, umbrellas etc.

The Smart Group’s vision was to transform the Pendulum Summit ‘big idea’ into reality, a brand activation that allowed us to exceed our client’s expectations and more!

What The Client Said

The Pendulum Summit, Ireland’s largest business and self-empowerment summit is a significant event in the business calendar. We were delighted to partner with The Smart Group this year, they provided excellent attention to detail, advice, and direction on all branding. The team were very accommodating and proactive throughout the project. From concept, design, quality, and precise execution we would have no hesitation in recommending The Smart Group again.

Emer O’Connell
Event Manager, Pendulum Summit

Interested in working with The Smart Group?

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