Snickers Workwear Direct Mail Campaign

Hultafors Group Ireland approached The Smart Group looking for an updated direct mail piece that would not only promote their Snickers Workwear Service Line range but also their High-Vis, Workwear and Gloves ranges along with their Solid Gear and Toe Guard footwear to the industrial, services and manufacturing sectors.

Snickers Workwear are known world-wide for their work trousers, but Hultafors Group Ireland wanted to communicate that Snickers Workwear have a much broader range of work related garments that can suit all types of working environments.

What We Did
  • Graphic Design
  • Print Media
  • Direct Mail
  • Promotional Merchandise
The Approach

The Direct Mail campaign consisted of packaging that acted as both an envelope and a brochure (designed and die cut in such a way that when opened out fully it resembled the shape of a Maltese Cross with each page focusing on a different product range), a personalised letter, branded chocolates, a branded note pad and a branded coaster. The back of the package brought together all the product ranges under the Snickers Workwear brand.

The Brochure (Maltese Cross) looked and felt superior to your run of the mill envelope and product brochure and showcased the Snickers Workwear, Solid Gear and Toe Guard ranges perfectly. It was printed full colour on 400gsm card, die cut, scored, and folded to shape and matt laminated with spot UV to highlight certain products.

Snickers Workwear Direct Mail Campaign
Snickers Workwear Direct Mail Campaign
Snickers Workwear Direct Mail Campaign

The Smart Group team worked with the Hultafors Group from the initial brief stage right through to the print and execution of the Direct Mail campaign. Along this journey The Smart Group listened carefully to the team at the Hultafors Group, making sure that the aim of this direct mail campaign was kept to the forefront whilst in keeping with the brand guidelines.

Hultafors Group Ireland were extremely happy with the creativity of The Smart Group team who listened and executed their Direct Mail campaign brief perfectly.

What The Client Said

The Hultafors Group were delighted to partner with The Smart Group on our premium direct mail campaign. We wanted to execute a personalised, distinctive campaign whilst increasing awareness on our expanding Snickers Workwear product range. The team were very accommodating and their attention to detail, creativity and flair resulted in an original and successful campaign. We are extremely happy with the swift execution of the project and would have no hesitation in using The Smart Group again.

Simon Caffrey
Marketing, Hultafors Group

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