12th February, 2016
The Smart Group joins IAPI
The Smart Group are pleased to announce the recent joining of IAPI -Institute of Advertising Professionals Ireland.
"IAPI is the trade association and professional institute for Irish advertising agencies. Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media."
IAPI provides copious insight into the ever changing media landscape along with training. It also provides networking opportunities and, through commonalties of experience and skills, allows the members to share ideas and collaborate to execute them.
At The Smart Group we believe it is important to stay fluid, constantly developing skills and insight that becomes integral in projects and campaigns we carry out for our clients. We are excited to have already established relationships with RTE, CommunicorpOne, UTV and INM.
We have started planning and booking national media campaigns on behalf of our client base for the year ahead. Watch this space.