Creating a Dynamic UI Design to Highlight Fortinet's Partner Program
Results
Optimisation for Conversions
Strategic CTA placement to maximise user interaction.
Dynamic Illustrations
Introduction of motion graphics to capture attention.
Strong Visual Appeal
Creation of whitpapers to drive leads through LinkedIn
About The Customer
Exertis is the industry-leading distributor of technology products and specialist services in Ireland serving the reseller, retailer and telco channels. They are a global distributor of consumer, business and enterprise products supported by a range of managed services.
Industry
Company Size
Services
The Challenge
Exertis Ireland, one of the country’s largest technology distribution and service providers, partnered with The Smart Group to design a dedicated microsite for Fortinet’s Partner Program. Fortinet, a global leader in cybersecurity, required a digital platform that could effectively communicate the complex Fortinet Security Fabric Architecture—a comprehensive cybersecurity platform offering seamless integration and automation across various environments, including virtual, cloud-based, and on-premises infrastructures. The challenge was to create a user-friendly, visually engaging microsite that would not only simplify the complex architecture but also reflect Fortinet’s commitment to innovation and security.
The Solution
The Smart Group approached the project with a focus on transforming the Fortinet Security Fabric Architecture into a cohesive and visually compelling experience. Our team began by conceptualising a unique graphic element that could be consistently applied throughout the microsite. After extensive brainstorming and collaboration, we developed the concept of an interactive globe, surrounded by flowing waves and particles, symbolising the journey through the security fabric.
Our design approach focused on maintaining Fortinet’s brand identity while simplifying the complex concepts of the Security Fabric Architecture. The interactive and immersive elements we introduced ensured that the microsite effectively communicated the value and sophistication of Fortinet’s offerings, making it easier for partners and potential clients to understand and appreciate the technology.
Interactive Design and Motion Graphics
The interactive globe was designed to simulate the experience of traveling along a path encircling the globe, visually representing the seamless connectivity and integration of Fortinet’s Security Fabric. We incorporated flowing waves and particles throughout the site to reinforce this theme, ensuring that the user experience was both immersive and intuitive.
To further enhance user engagement, we integrated dynamic motion graphics into the microsite. These graphics were carefully crafted to blend seamlessly with the textual content, creating a visually striking and informative digital experience. The motion graphics not only helped to capture the essence of the Fortinet brand but also emphasised the cutting-edge nature of their cybersecurity solutions.
The Results
The resulting microsite successfully showcased Fortinet’s Partner Program, delivering a digital experience that was both informative and visually captivating. The use of interactive elements and dynamic motion graphics effectively communicated the intricacies of the Fortinet Security Fabric Architecture, reinforcing Fortinet’s position as a leader in the cybersecurity industry. Exertis Ireland’s partnership with The Smart Group resulted in a microsite that not only met but exceeded the expectations for brand alignment, user engagement, and overall impact, making the Fortinet Partner Program more accessible and attractive to its target audience.
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