Consistency is the cornerstone of effective marketing. By covering these six important touchpoints each month, your business can maintain a strong and memorable brand presence. ...

A brand identity reflects the values and aspirations of the organisation it represents. However, sometimes brands need to change, update or reinvent themselves at a certain point in their life. This process is called rebranding. ...

Brand consistency builds trust between you and your customer. When you have a consistent brand message, customers will have a positive expectation of the interactions they will have with you. ...

Shooting a corporate promo video requires involvement from the entire company and in the following article we highlight the main areas that need to be considered pre-production ...

As our society becomes increasingly reliant on mobile phones, it would seem like an obvious talent for skilled marketers to hone in on. However, marketers are making the detrimental mistake of treating mobile marketing as an extension of desktop marketing. ...

Link building is actively building and trying to increase your site’s number of backlinks which can be links from another website to yours. Link-building is an effective method of SEO. ...

A/B testing which can also be referred to as split testing, is a technique used to determine if a specific change made on a webpage will influence conversions. ...

Every business should have a local SEO strategy. This helps with securing high intent qualified leads and is particularly essential for local businesses who need to target people in their locality/region. ...

Voice search is growing rapidly as technology continues to develop. People's lifestyles have become increasingly fast-paced and it is more convenient for users to speak into devices than typing. ...