The Smart Group helps you capture imaginations, persuade and change minds.

To achieve this, we engage with you as your creative agency. Working together, we harness enthusiasm, insights, creativity and fresh thinking to create greater brand credibility, happier customers and genuine pride within your business.

People have choices. So why should they choose your brand?

You will attract them because of what you say, how you say it and why you say it.

The Smart Group creates brand communications that persuade people to believe, trust and cherish your brand. This benefits everyone: your business benefits by creating stronger connections with customers; and we benefit by creating amazing work that wows the world.


Our Services

Brand Identity

A brand is far more than a logo. It’s a combination of a business’s personality and promise. Both of these must be identified and understood before creating any design work. To do this, The Smart Group follows a proven brand development process. This pinpoints what’s compelling about your business. As every brand is different, we arm you with the perfect logo, and brand guidelines for your brand’s personality.

How we build brands

Brand Communications

The right answer five years ago probably won’t hit the mark today. That’s why it’s so important to understand what people think and want right now. Research is an essential step to point your brand in the right direction and lay the foundations for impactful, persuasive design work. With more ways than ever to engage with your customers it’s essential that your brand identity and core promise remain consistent.

How we translate a brand


Our People

Each one of us can tell a different story. Where we’re from, what motivates us, what inspires us, what vegetables we hated when we were kids and still can’t stand. And that’s our real superpower. Different perspectives add depth to our thinking, enrich our creativity and keep us rooted in the real world.


When Tom’s not imparting wisdom to clients, he’s busy with family life and supporting the Tipp hurling team from the sidelines.

Tom Ryan

Managing Director


In Aoifes spare time, she can be found exploring mountain trails or binge watching Dragons Den. If it’s sunny, you can bet she’s having a drink with friends.

Aoife Gainsford

Head of Creative Services


Outside of work, Glenn is busy rearing his tribe of 5 children and yelling at the Leinster team to just get that ball over the line.

Glenn Egan

Head of Design


Ania moved to Ireland from Poland in 2001 and has called our little island ‘home’ ever since. When Ania isn’t trying to keep up with with her little boy, she’s volunteering with the Lough Derg RNLI.

Ania Skrzypczynska

Senior Graphic Designer


After work, Aislinn can be found drinking tea, in a mosh-pit at a concert, binging Friends for the twentieth time or playing video games. She also enjoys cuddles with her pet pooch, Polly.

Aislinn McGrath

Graphic Designer


When Aisling isn’t designing, she can be found creating colourful, 90s inspired art, planning outdoor adventures or just having fun with her friends at the beach.

Aisling Larkin

Junior Graphic Designer


When Marie isn’t in the office or busy with family life and their cat Geraldine, you can find her on the camogie pitch with a hurl in hand. Marie can puk a ball like nobody’s business.

Marie McCarthy

Production Manager

Fintan enjoys documentaries about engineering and construction.He has also completed not one but six marathons!

Fintan O'Callaghan

Senior Print Manager


When Laura isn’t doing the numbers thing, you can find her racking up the kilometres walking or looking after her two boys.

Laura Sherlock

Accounts Manager