From Strategy to Sales: A Step-by-Step Growth Marketing Playbook for Irish SMEs
For Irish SMEs, traditional marketing often falls short of achieving sustainable growth. Growth marketing, however, focuses on the entire customer journey, from initial awareness to loyalty-building after the sale. This guide provides an actionable roadmap to help SME executives understand how growth marketing can drive long-term results.
The Essential Guide to Building an Ideal Customer Profile for Irish SMEs
In today’s competitive market, Irish SMEs can’t afford to take a scattershot approach to marketing. Many businesses spend time and resources trying to reach everyone, only to see limited returns. The answer? A well-defined Ideal Customer Profile (ICP). This guide explores the importance of creating an ICP, how it can improve your marketing ROI, and how to build one that aligns with your business’s unique strengths and goals.
