The Reinvention of Ordering Company Branded Swag
Results
Bold Brand Identity
Striking visuals to capture the attention of the target demographic.
Fully Optimised Website
High conversion rate achieved through mindful UX Design
Lead Generation
Creation of whitpapers to drive leads through LinkedIn
About The Customer
Swag Hut’s mission is to make it easy for companies to strengthen relationships with their customers and employees worldwide through sustainable and meaningful branded gifts.
Industry
Branded Merchandise
Company Size
Small Medium Enterprise
Services
Brand Identity
Website Design
Video
Growth Marketing Subscription
The Challenge
When we were approached to build this brand from the ground up, this was an incredibly exciting opportunity for our team. The brief was to create a brand identity for Swag Hut along with a website, explainer video, and packaging. Having worked through several brand workshops, it was clear that getting the messaging/tone right for the target audience was crucial. Swag Hut’s target demographic is young professionals between 20-30 who mainly work in multi-national companies that have a large workforce. Due to the target audience’s age, and the products sold by Swag Hut, a bold and youthful brand was desired.
The Solution
We developed all elements of the brand from scratch – from visual identity and packaging to the design and development of the website. Firstly, we designed a logo that is strong, simple, and versatile. The letter ‘A’ was turned into a hut symbol while still maintaining its legibility. It was crucial that the logo worked across print, digital and swag. We also created several badges derived from the primary logo. These badges provide variety on what visual is applied to swag on the website. The Swag Hut primary logo and badges were applied to 200+ products to show the user how their company logo may look on the item they purchase.
For the website redesign, we adhered to SaaS industry best practices, ensuring a user-friendly layout optimized for lead generation. By strategically organizing the site’s structure, we created clear conversion paths that guide visitors toward key actions, such as signing up for demos and consultations, ultimately driving increased leads for the client.
The Smart Group team understand our brand inside out and have been great brand custodians since its inception. Not only did they establish our identity, but they have been excellent partners over the years in rolling out successful marketing campaigns and generating leads for our business.
The Results
Swag Hut is shaping the future of the industry by owning a game-changing platform that servers up only the best swag. Our team of UX/UI designers created a user-friendly dashboard that acts as the key to simplicity in ordering swag. Here, users can view proofs, orders, shipment and inventory.
Since the launch of the brand, The Smart Group have partnered with Swag Hut on a monthly growth marketing subscription to build brand awareness and generate leads.
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