SwagHut: The reinvention of ordering company-branded swag

SwagHut: The reinvention of ordering company-branded swag

SwagHut was born from the passion of make ordering swag easy. In a world with no SwagHut, time is wasted chasing designers, printers, and shipping companies to deliver disposable experiences. SwagHut wanted a platform to make sourcing, storing, and shipping company-branded swag packs easy.

When we were approached to build this brand from the ground up, this was an incredibly exciting opportunity for our team. It was a challenge that we were willing to accept and put our hearts and souls into. The brief was to create a brand identity for SwagHut, along with a website, explainer video, and packaging. Having worked through a number of brand workshops, it was clear that getting the message right for the target audience was crucial. SwagHut's target demographic is young professionals between 20-30 who mainly work in multi-national companies.

What We Did
  • Brand Identity
  • UI Design
  • UX Design
  • Website Development
  • Video Production
  • Packaging
The Approach

We developed all elements of the brand from scratch - from visual identity and packaging to the design and development of the website. 

Firstly, we designed a logo that is strong, simple, and versatile. The letter 'A' was turned into a hut symbol while still maintaining its legibility. It was crucial that the logo worked across print, digital and swag. We also created a number of badges derived from the primary logo. These badges provide variety on what visual is applied to the swag on the site. The SwagHut primary logo and badges were applied to 200+ products to show the user how their company logo may look on the item they purchase. 

The colour palette chosen for the brand is bold and loud. By having a large colour palette to work with, this allowed us to introduce interesting patterns to the brand's visual identity. Aiming at Millenials, we explored a lot of patterns from the 1990s and landed on a more modern look using abstract shapes for the background on the website and packaging. 

SwagHut's mission is to provide eco-friendly products that are built to last. Therefore, it was critical our packaging design followed in the same footsteps. We chose to use Resin for the poly mailer bag as it is biodegradable. The A4 postage labels are also biodegradable, compostable, and recyclable. 

 

SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut: The reinvention of ordering company-branded swag
SwagHut Explainer Video
SwagHut Website - UI/UX Design & Development
Conclusion

SwagHut is shaping the future of the industry by owning a game-changing platform that serves up only the best swag. Our team of UI/UX designers created a user-friendly dashboard that acts as the key to simplicity in ordering swag. Here, users can view proofs, orders, shipments and inventory. Check out the website today by clicking the below button. 

Interested in working with The Smart Group?

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