We Develop Branding that Aligns with your Vision and Market Needs
From initial strategy to final rollout, we are dedicated to creating a cohesive and impactful brand identity that drives success and growth for your business.
Building a Strong Brand Identity Begins with Strategy
Competitor Research
In-depth competitor research helps you identify market trends, understand your competitors’ strengths and weaknesses, and discover opportunities to position your brand uniquely. We analyse your competition thoroughly to give you a strategic edge.
Voice of the Customer
Our surveys gather direct feedback from your target audience, providing valuable insights into their needs, preferences, and perceptions. This ensures that your brand resonates with your customers and meets
their expectations.
Brand
Positioning
Effective positioning defines how your brand is perceived in the minds of consumers compared to your competitors. We work with you to develop a distinct market position that highlights your brand’s unique benefits and strengths.
Brand
Essence
Brand essence encapsulates the heart and soul of your brand, including its values, mission, USP’s, and tone of voice. We help you articulate a clear and compelling brand essence that connects emotionally with your audience and differentiates you from the competition.
Crafting Relatable Brand Narratives with Archetypes
Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. We use brand archetypes, grounded in human psychology, to create a framework that helps your company foster valuable and enduring relationships. Do you know your brand archetype?
Our Comprehensive Brand
Identity Design Process
1
Briefing
After completing a brand strategy document, we will discuss your vision and if you have any inspiration for us to follow or preferences to adhere to.
2
Logo Design
After performing in-depth market research, we’ll create a logo that captures your brand’s essence and sets you apart from the competition.
3
Brand Identity
After your logo is finalised, we’ll focus on developing the typography, colours, and imagery/iconography that combined will define your complete brand identity.
4
Brand Guidelines
Once you’re happy with your brand identity, we’ll compile all the details into a comprehensive Brand Guide; ensuring you can consistently apply your new branding across all channels.
5
Brand Roll-out
Rebranding is no easy task, and we’re here to handle the heavy lifting—whether it’s designing new social media assets or updating company stationery, we’ll ensure all of your communications are consistent.
See Our Work In Action
What our
Clients
Say
What our
Clients Say
“The Smart Group team are always motivated for new projects, super collaborative, efficient, and results driven in their approach. I know I can trust them to deliver flawless results that will contribute to differentiate my brand through the experience they provide.”
“The Smart Group deliver eye-catching campaigns with well throught out creative content. I am always impressed with their positive attitude and passion. For our most recent campaign, we achieved high-performance across all target demographics and in turn the launch of our new initiative was a great success. ”
Explore our other services
Explore our other services
