- Brand Identity Design
- UI Design
- Social Media Campaign
- Display Advertising
Raising awareness of atrial fibrillation and stroke through H.A.R.V
Month 1 on social media, we focused on general awareness. We created short-format video content for LinkedIn, Facebook and Instagram. We also created carousel ads, display banners for target-audience relevant websites, and a print ad for a newspapers.
Month 2 we explored a number of social media pools for Facebook, Instagram Stories, and Twitter. These proved to be very successful and received a lot engagement. We also created a shortened teaser video of the main HARV 360 video on the website, to entice people to click through to view the content in its entirety.
The overall campaign actions (clicks & video views) were very high. Total clicks were 69,306 and total video views were 82,486. There was a total of 8,779 visits to atriajourney.ie between May and August 2021.
Facebook and Instagram accounted for the highest no. of clicks and video views. The CTR for LinkedIn was higher than the industry average (0.58% VS 0.47%). By analyzing month-on-month stats, we increased click-throughs by a massive 167%.
Phase 1 (Awareness Stage) actions: 42,600 vs Phase 2 (Engagement Stage) Actions: 113,963.
This is likely a result of the question polls in phase 2 which generated a lot of engagement: FB and Insta polls combined: 434,879 impressions & 15,272 clicks.