• Brand Identity Design
    UI Design
    Website Development
    Social Media

Taking control of rising energy costs in Turks & Caicos


Smart Solar


Based in Turks & Caicos Islands, Smart Solar was set up to support & empower businesses & homeowners to transition to a clean & sustainable energy source that’s good for their pocket & the planet too.

The Brief

To create a new brand identity and online presence for Smart Solar to enter the market of solar energy in the Turks and Caicos Islands.


The Approach

Solar energy is the cleanest and most abundant renewable energy source available to us and harnessing it via solar panels has become the most popular way of utilising it. The logo represents the sun with a solar panel grid overlaying it, giving it a direct link between the sun and the system of panels. The typography highlights the tech nature of the business and is well balanced in relation to the icon.


It was crucial for the website to appeal to both residential and commercial customers; therefore each demographic has a specific landing page on the website that highlights the key benefits in that relevant category. The main CTA on the site is for users to leave details about their property so that Smart Solar can reach out and discuss a customised plan. There are forms for each sector on the homepage and also on each landing page to optimise engagement.


To reach our target audience of home makers and business owners there is a total of four posts shared on Instagram and Facebook each month to drive traffic to the website and gain new business.


Throughout launching The Smart Solar brand, The Smart Group demonstrated exceptional creativity and professionalism. The initial logo concepts required very little adaptation, which is a testament to their skill. We are working through a social media partnership currently, and I am excited to grow our online following

Joe Ryan

Managing Director


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