• Brand Identity Design
    Graphic Design
    UI Design
    Website Development

A premium rebrand and website for a local business


Scroope Wealth Management


Scroope Wealth Management pride themselves on building strong, long-term relationships founded on mutual trust, financial clarity, and expert guidance. Tony Scroope, founder of Scroope Wealth Management, set up the business in 2019 as he was passionate to create an open and transparent financial service offering in Ireland.

The Brief

The Smart Group were tasked with designing a visual identity, right from the logo to launching the businesses’ online presence.


The Approach

The creative process of designing the logo moved through the traditional stages from discussion and research, sketches, then onto the polished digital version. Scroope Wealth Management, needed a logo that represents their tailored and sophisticated client service. We focussed on the premium look and feel that goes hand in hand with this.


Their target audience comprises of well informed and successful individuals who require clear and concise messaging. This was kept in mind when designing the website and page content was kept to a minimum. Every page on the website serves a purpose and has a strong call-to-action which allows visitors to request a call back through a contact form.


Imagery played a key driver for both user appeal and company brand. Operating from Nenagh, Tipperary, it was important to incorporate the companies roots into the website. A photo of Nenagh Castle, which can be seen from the Scroope Wealth Management offices, was shot to sit on the ‘Homepage’ and ‘Your Legacy’.


I approached The Smart Group to develop my brand, which I feel captured our business perfectly. Next, we turned to the development of our website. Through several discovery meetings, we were able to produce a design and structure with the team. The project was managed excellently, with great communication throughout the entire process. The end product is extremely professional looking and represents the quality of service & expertise that we have here at Scroope Wealth Management. I really appreciated the expertise The Smart Group brought to my business.

Tony Scroope

Founder, Scroope Wealth Management


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