Photo-Me Ireland

Photo-Me Ireland, is the sole approved digital photo provider to the Department of Foreign Affairs who are compliant with the Online Passport Renewal Service. This revolutionary photo booth allows customers to instantly receive a unique passport code permitting them to access their photo ID and attach it to the online form for passport renewal.

The Smart Group partnered with Photo-Me Ireland to create a brand awareness campaign that will promote their Online Passport Renewal Service. The campaign was executed in their flagship store in Tallaght, South Dublin.

What We Did
  • Graphic Design
  • Signage
  • Print Media
The Approach

The objective of the campaign was to improve the relationship with customers and increase brand awareness at an in-store level. The branding consisted of photo booth signage, marketing collateral, local door drops, instore radio ads, social media and website design. The Smart Group team carried out a site survey by speaking with customers and analysing the photo booth environment to determine the branding opportunities. Once approved by Photo-Me Ireland our creative team got to work on the concept, design, and execution.

Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Photo-Me Ireland
Conclusion

The campaign resulted in an uplift in sales by 38% and enhanced brand recognition in-store. In turn, Photo-Me Ireland decided to run the campaign in additional sites which has proved positive.

The Smart Group have since collaborated with Photo-Me Ireland on many projects, the award-winning national ‘What’s Under the Duvet’ campaign for Tesco Ireland and have assisted in the ‘Circle of Life’ pitch for the Topaz €1m partnership. The Smart Group pride ourselves on building trusted partnerships through successful marketing execution.

testimonial
What The Client Said

Photo-Me Ireland have been working with The Smart Group for over two years and it has been a very exciting and enjoyable experience. One of the more recent projects undertaken by Photo-Me in partnership with The Smart Group was to promote the new Online Passport Renewal Process developed by Photo-Me for the Department of Foreign Affairs. The work completed by The Smart Group was exceptional, from the early stages of development through website design, POS displays & creative marketing campaigns. A special mention to James & the Design Studio whose simple online proofing system ensured all creative material was simple but effective in its delivery of our message, as is the norm through our time dealing with The Smart Group. In our experience from working with the team at The Smart Group we would have no hesitation recommending them to anyone who is looking for a Marketing Agency & Print Partner.

Niall McMonagle
General Manager, Photo-Me Ireland Ltd

Interested in working with The Smart Group?

Let's Talk